Creative Pulse
CSS Award
Font, User Interface
Framer
From first steps to finish line.
As Art Director, I shaped the visual direction and content experience for Vägen till ett maraton, a multi-episode series created with Stadium, ASICS and Clara Henry. The project followed Clara’s real-time journey toward the Paris Marathon – capturing doubts, progress and the joy of running on your own terms. Through YouTube episodes, reels, trailers and guided audio runs, the series invited viewers to join the journey themselves.
From first steps to finish line.
As Art Director, I shaped the visual direction and content experience for Vägen till ett maraton, a multi-episode series created with Stadium, ASICS and Clara Henry. The project followed Clara’s real-time journey toward the Paris Marathon – capturing doubts, progress and the joy of running on your own terms. Through YouTube episodes, reels, trailers and guided audio runs, the series invited viewers to join the journey themselves.
From campaign to community.
The series generated over 30,000 interactions and reached 1 million people through Stadium’s and Clara’s social channels – achieving an engagement rate above 3% (benchmark 1.49%). Beyond promoting ASICS products and Stadium’s expertise, the campaign helped redefine running as accessible, personal and joyful. Vägen till ett maraton was awarded Silver at the Swedish Content Awards 2023. Agency: Glory Days Role: Art Director
From campaign to community.
The series generated over 30,000 interactions and reached 1 million people through Stadium’s and Clara’s social channels – achieving an engagement rate above 3% (benchmark 1.49%). Beyond promoting ASICS products and Stadium’s expertise, the campaign helped redefine running as accessible, personal and joyful. Vägen till ett maraton was awarded Silver at the Swedish Content Awards 2023.
Agency: Glory Days Role: Art Director
