Creative Pulse

A clear and human visual identity for an important mission

Novahuset is a Swedish non-profit organisation working towards a society free from sexual violence. Through support services, education and preventive work, they challenge harmful norms and create understanding around bodily autonomy and consent.

The organisation needed a new visual identity that could better reflect their values: engagement, courage and hope. The goal was to create an expression that feels safe and empathetic, while still being professional, clear and contemporary – suitable for both support-focused communication and public-facing work.

A clear and human visual identity for an important mission

Novahuset is a Swedish non-profit organisation working towards a society free from sexual violence. Through support services, education and preventive work, they challenge harmful norms and create understanding around bodily autonomy and consent. The organisation needed a new visual identity that could better reflect their values: engagement, courage and hope. The goal was to create an expression that feels safe and empathetic, while still being professional, clear and contemporary – suitable for both support-focused communication and public-facing work.