Creative Pulse
CSS Award
Font, User Interface
Framer

Rethinking safety – the Swedish way.
For Axelent – a global leader in machine safety – we developed Just in Case, a brand campaign rooted in a simple insight: in Sweden, safety is a reflex. As Art Director, I helped shape both the concept and the visual direction, bringing the idea to life through a calm, cinematic and distinctly Scandinavian brand film.
Agency: Glory Days Role: Art Director
Rethinking safety – the Swedish way.
For Axelent – a global leader in machine safety – we developed Just in Case, a brand campaign rooted in a simple insight: in Sweden, safety is a reflex. As Art Director, I helped shape both the concept and the visual direction, bringing the idea to life through a calm, cinematic and distinctly Scandinavian brand film. Agency: Glory Days Role: Art Director



