Creative Pulse
CSS Award
Font, User Interface
Framer
From everyday runs to next-level motion.
As Art Director, I helped create Bounce Blast – a campaign where running, dance and augmented reality merged to express the energetic feel of ASICS Novablast 2. The idea was simple: bring the shoe’s bounce to life. Through dynamic Reels, street choreography and an AR game built for Snapchat, we turned the Novablast experience into something interactive, playful and unforgettable.
From everyday runs to next-level motion.
As Art Director, I helped create Bounce Blast – a campaign where running, dance and augmented reality merged to express the energetic feel of ASICS Novablast 2. The idea was simple: bring the shoe’s bounce to life. Through dynamic Reels, street choreography and an AR game built for Snapchat, we turned the Novablast experience into something interactive, playful and unforgettable.
A campaign that truly bounced back.
Bounce Blast launched across social, retail, web and newsletters – and the response was immediate. The Snapchat game generated over 4.5 million views, 60,000 shares and an average playtime of 75 seconds (benchmark 15–25). In total, users spent the equivalent of 1.2 years engaging with the AR experience. The results translated directly into sales: during the first two weeks, 33% of Stadium’s ASICS products sold out. Bounce Blast was awarded Silver at the Swedish Content Awards 2023. Agency: Glory Days Role: Art Director
A campaign that truly bounced back.
Bounce Blast launched across social, retail, web and newsletters – and the response was immediate. The Snapchat game generated over 4.5 million views, 60,000 shares and an average playtime of 75 seconds (benchmark 15–25). In total, users spent the equivalent of 1.2 years engaging with the AR experience.
The results translated directly into sales: during the first two weeks, 33% of Stadium’s ASICS products sold out.
Bounce Blast was awarded Silver at the Swedish Content Awards 2023.
Agency: Glory Days Role: Art Director
